Salutations and Response Rates to Online Surveys

The crack email newsletter and online relationship management researchers at the Stanford Alumni Association have an interesting bit of research available: “Salutiations and Response Rates to Online Surveys.”

A previous work, entitled “@Stanford and Institutional Advancement” is an outstanding look at the many impacts of email newsletters.

Both studies can be found on the homepage of Jerold, Pearson, Stanford University’s Director of Market Research.

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