In Political Parties Shift Emphasis to Core Voters, the NY Times’ Adam Nagourney describes how both Democrat and Republican operatives are planning massive get-out-the-vote efforts for 2004.
Voter turnout campaigns are typically more influential in primaries, because fewer people vote, making the outcome easier to affect. At the very least, several Democrats said, Dr. Dean’s ability to use new techniques to identify and turn out a base of supporters makes him a formidable figure in early primary states.
But Dr. Dean, in remarks at a pig roast here in central New Hampshire this afternoon, noted that a shift of just a few percentage points in states like New Hampshire would have delivered the White House to Al Gore in 2000. And he urged supporters who showed up at his events to register their e-mail addresses with his campaign, so they can be contacted as Election Day approaches. Dr. Dean’s aides are creating a database that merges e-mail addresses with voter registration rolls and the history of voting behavior.
The enviros have understood this since the mid-90s — when WEAVE pioneered the idea of matching enviro group member lists against state voter files in order to target GOTV work.
Environmental groups have GOT, GOT GOT, to focus on getting email addresses so they can use email to do c3 and c4 GOTV work in the 2004 cycle.
