A Food Pyramid you can trust. Finally!

Very nicely done parody of the new government “food pyramid” site. Too bad they’re not building a list…

foodpyramidWelcome to MyPyramid.org! USDA hopes the updated food pyramid, MyPyramid, will help to ease much of the confusion that has come from so-called “doctors” and “scientists” claiming that their independent, repeatable experimentation has shown red meat, processed foods, agrichemicals and irradiation to be unhealthy for people and the planet. Many of USDA’s top officials have worked in the Agribusiness industry, providing the expertise necessary to develop a pyramid that best represents the truth about healthy eating — it’s not what happens to the food before it gets to your table, but simply that you eat substantial servings of all foods — Following these guidelines will help ensure the health of American families while guaranteeing the health of Agribusiness Corporations around the world.

Matching the Scenery

Matching the Scenery: Journalism’s Duty to the American West is an intriguing study from the Wallace Stegner Initiative at the Institute for Journalism and Natural Resources in Missoula, MT. Written by journalists, for journalists, it paints the broad picture of how western newspapers are failing in their duty to help their readers understand growth, development and the environment, and lays out some recommendations for how they could do better.

Here are their chapter intros:

1 Journalism’s Duty
Daily newspapers in the North American West have an obligation to explain the large-scale changes in population, economy and environment that are transforming the character of the region and its communities.

2 The Tumultuous West
The transformation under way throughout the North American West is unmatched in pace, intensity and sheer magnitude. Keeping up with this phenomenon has become a serious challenge for the West’s daily newspapers.

3 Inadequate Resources
A large majority of Western dailies need to commit greater resources to gathering news about growth, development and the environment.

4 Valuable Veterans
Competent veteran reporters have the skills, experience, news judgment and sources to cover environment issues effectively. Yet at many dailies in the West, high rates of turnover on the beat are accepted as unavoidable.

5 Stale Formulas
Reporters and editors who shape environment news coverage of the vast majority of Western dailies rely too heavily on stale, predictable formulas of storytelling that usually shed more heat than light.

6 Reporting and Bias
A journalist’s personal attitudes should never distort coverage, but neither should readers mistake a reporter’s honest, independent judgment for bias.

7 Profits and Paychecks
Corporate-chain owners of Western newspapers insist on high profit margins. For meeting financial targets, publishers and their corporate bosses reap handsome rewards, but often at the expense of the quality of coverage.

8 Leaving the Family
Corporate chains have bought more than 100 of the West’s 285 dailies since 1994, leaving about 30 still owned by families or independents.

9 Understanding Geographies
At most daily newspapers in the West, coverage of growth, development and the environment should be grounded in deeper understanding of natural traits and conditions of the places that these papers are supposed to serve.

10 Choices for Newsrooms
Daily newspapers in the North American West have the freedom to choose how to allocate people, time, space and other resources to coverage of growth, development and the environment. At most Western dailies, reallocating these resources could result in better coverage.

To acredit or not to acredit land trusts?

ONE/Northwest has done a bunch of work with various land trusts in the Northwest over the years, and even a couple of projects for the Land Trust Alliance. They have been brewing up a proposal to start an accreditation program for land trusts for quite some time, and it finally was released for discusssion in the land trust community this month.

I haven’t folllowed the issue very closely, and I have no real position of my own. But I did take note of Gerrit Stover’s elqouent dissent when I saw it onPat Burns’ “Nature Noted” blog, where he covers the land trust community.

It’s also good to see folks like Pat (and others like Jon Christensen offering blog-based “coverage” of this important slice of the conservation community — they’re models for other slices of the environmental community.

Plone Desktop 2.0 Beta is out — and free for noncommercial use

Alan Runayga, Andy McKay and their team at Enfold have just made an annoucment that I believe will cause some tectonic shifts in the open-source CMS landscape: they’ve released Plone Desktop 2.0 under a free-for-noncommercial-use license. Here’s part of their announcement:

After much consideration Enfold Systems acknowledges the need for Plone to dominate a particular industry. So to encourage adoption by the non-commercial market (NGOs, Government Agencies and Educational Institutions), our licensing has changed dramatically. Plone Desktop is officially now available for free to non-commercial use.

So, what is Plone Desktop? Basically, it’s a piece of client-side software (Windows only, sorry), that allows users to perform a bunch of website publishing tasks straight from the Windows Explorer. This is huge for intranets, extranets and other collaboration-focused sites.

They’ve got a Flash Demo that will take your breath away.

Even more encouraging are Enfold’s reasons for releasing Plone Desktop 2.0 to nonprofits:

*Enfold Systems wishes to offer a compelling reason for all non-commercial organizations to seriously look at the Plone platform for daily use as an Intranet and/or Content Management System with Desktop Integration.

*The community is full of bright and creative talent. We are hoping to learn how Plone Desktop is ultimately implemented to meet their needs. We will make every effort possible to accommodate motivated individuals in the community to expose hooks and APIs to make Plone Desktop succeed for the entire community.

*Ensure proper DAV compliance amongst Zope and Plone software components. Promote a healthy DAV strategy for all of the Zope/Plone product developers. Ensure that DAV is available and supported in their products.

That’s throwing down the gauntlet. But, given our amazing experiences with putting Plone in the hands of nontechnical nonprofits over the past year, I think their confidence in Plone is well warranted.

I can’t wait to see what kinds of tricks this will let us do.

The Progressive Generation Gap

Speaking as a 31-year-old, semi-establishment type, I think Mark Schmitt is really hitting on something when he speaks of “The Progressive Generation Gap, which Markos “DailyKos” Moulitsas riffed on a few days back.

I’m gonna plaigairize and rephrase Mark at length here, because it speaks so powerfully to what I’ve experienced over my 10 (amazing) years in the Northwest environmental movement:

Mark identifies two ways in which the “policy literalism” of traditional advocacy misses the boat:

1) Generational gap and “missing 40-year olds”

>I’ve recently noticed a… dynamic, especially in the kind of smaller, more grass-rootsy and more truly left-wing groups…. Such groups tend to have an executive director. Usually a white guy, often somewhat over 50, who’s put a lifetime into his cause. Never made a dime, the car he drives is still called a Datsun, he’s entirely admirable….. He’s probably a lawyer, started off thinking the courts could solve all problems but has since learned otherwise…. He’s entitled to be burnt-out, but isn’t.

>And then there’s the rest of the staff. They typically range in age from 25-32, they’re more racially diverse or biracial, extremely energetic, imaginative. [T]hey are more into community and organizing constituencies than promoting an issue, and they can be more collaborative, less turf-conscious…. They have seen political success not so much in the liberal movements that the boomers are nostalgic for, but in the unity and motivate-the-base strategy of the current Republican party, and in the exciting communion of the Dean campaign.

>…But the political experience of this generation is much narrower, and for all the excitement of organizing communities, they don’t yet have much to show for it. There’s a lot to be learned from the people who now have a couple decades of activism and learning….

>[O]ne reason that these two groups often seem to be talking past each other is that there aren’t very many people in between…. there are relatively few of us in our late-30s/early-40s in these organizations. That’s a bridge generation that can be very useful. When you’re 23, and your boss is 53, that’s a big gap, literally a generation gap.

I’m not sure the situation is as bad at the state/local scale, but one thing I can tell you for sure is that the most dynamic environmental groups I see at the state and local level are those led by these 40-something types who can relate both to their 50 and 60-something major donors and their 20- and 30-something hot-shit staffers.

The second gap is one between folks who are policy- or issue-oriented and those who are organizing-oriented:

>This is another familiar distinction to me from the foundation world. The distinction between “organizing” and “policy” often seems much starker than it is. “Organizers” are devoted to street-level democracy, to helping people define problems for themselves and find their own solutions, and bringing voice to the political process. “Policy people” are devoted to understanding the issues, developing new approaches or critiquing conservative ones, and enlisting people to support those strategies. “Organizers” sometimes think “policy people” are arrogant, white, older, over-educated, trying to set people’s agendas for them. Policy people think organizers are naive, sloppy, disconnected from real politcal power, and miss opportunities for change. Again, these are exaggerated stereotypes, but I’ve heard them from both sides. But it’s yet another matter where people have different functions within a larger progressive system. Everyone’s got their own strengths. And again, one needs bridges….

>The most important task for the Vast Left-Wing Conspiracy, if there is one, is to find ways across the very real internal divides, which are divides of culture and attitude, not simple matters like different opinions about abortion, toward a common purpose.

Ding ding ding! Mark cites the Center for Community Change as the best example of a bridge-building organization he can think of. Here in the West, I think that the Western Organization of Resource Councils does something pretty similar, but at a much smaller scale. Overall, though, I think the environmental movement is tipped way too far towards policy and not enough is going into nuts-and-bolts organizing and that all-important bridge building work that lets each role leverage the other.

A timber industry dot-bomb

Fascinating story in the Eugene Register-Guard about the unravelling of an ill-fated land swap program that reads like a dot-com bomb-out set at the intersection of the timber industry, the federal government and our public lands. And Slade Gorton (of course) was the one who enabled this boondoggle which blew through $6 million with not a thing to show for it.

Nail, Head, Ed: The significance of “citizen media” for nonprofits

Dave Averill and I were chatting about the relationship between citizen-driven internet media (“grassroots journalism”) and the mainstrem media over the water cooler this morning. As soon as I turned back to my computer, I noticed that Ed Batista had just posted about the same issue. And as usual Ed cuts straight to the chase:

Nonprofits are still thinking like the mainstream media were three years ago. The media saw themselves as the professionals, the experts, and everyone else was part of the audience–they were readers or viewers. Nonprofits also see themselves as experts on their particular set of issues, and everyone else is part of their audience–they’re donors or voters or petition-signers, or some variation on that them.

But the mainstream media (and other major corporations) have finally realized three things:

  1. It’s a big world out there, and the Web brings together a lot of smart, dedicated people–including plenty of amateurs who know as much as the experts on any given subject.
  2. Those smart, dedicated amateurs now have the tools at their disposal to generate copious amounts of polished, compelling and essentially free content.
  3. If you’re a gatekeeper in some way (because of your audience, your brand, or your expertise), and you don’t involve those amateur self-publishers in your operation, they will bypass you and render you increasingly irrelevant. If you do get them involved, they will be an incredibly cost-efficient and powerful resource–but you can’t control them, you can only hope to enlist them in your cause.

Nonprofits need to wise up to these realities as well, and engage people not merely as donors or voters, but as citizen advocates, as brothers- and sisters-in-arms who in many cases know as much about the issues as nonprofit staff and who have the desire and the means to do more than write a check or pull a lever.

Still skeptical? Think it’s a flash in the pan? Well, Ed links to Jeff Jarvis, who takes note of Fox News’ new efforts to incorporate citizen media into their content streams. Jeff and Ed think we’re at a tipping point. I think they’re right.

Update: Steve Andersen passed me this multimedia presentation on the past — and future? — of citizen journalism.

Contagious Media Showdown

The clever nerds at Eyebeam R&D are running a Contagious Media Showdown

Announcing the world’s first Contagious Media Showdown. Do you have what it takes to corral enough traffic to win the cash prizes? Can you make the next Dancing Baby, All Your Base, or Star Wars Kid and ride into the sunset with the bounty? This is your chance to prove you are the best in the West.

That is, a viral media contest.

Lots of good Web 2.0 buzzwords (Technorati, Creative Commons, etc.) in the rules.

The associated workshop looks pretty interesting too.

Hat tip to Tim at Echoditto.

Google Mini: intranet search appliance for $3k

Google has just rolled out the Google Mini, a $3000 100k document-capacity search appliance. This is a huge price drop, and brings this technology within reach of pretty small organizations.

This could be very handy for an organization with a big collection of electronic documents that they want to be able to quickly and easily search.

I could also imagine this being very useful to a coalition. Imagine buying one of these suckers, setting up some tightly secured access to the coalition members’ file servers, and then letting folks search the combined results.

How about an action alert writing contest?

We’re in the thick of a state legislative session here, which means that action alerts are flying fast and furious. I think there’s a lot of poorly written and ultimately ineffective alerts out there, but I can’t prove it.

Which leads me to an idea…

What if we organized the infrastructure to write and test different versions of a bunch of action alerts, measure the results, rewarded the winners, and wrote up the lessons learned — with statistics? We could structure it as a contest to give aspiring alert writers an incentive to participate.

We’d need to find a couple of organizations with lists large enough to randomly sample/segment, and organize the system for the alert facts to get out to the writers and turned around quickly. This all seems totally doable.

Should nonprofit tech assistance providers collaborate on “educational materials” with for-profit vendors?

Is it ethical for a nonprofit technology consulting shop to collaborate with a for-profit technology vendor to create “case study” or “white paper” educational/marketing materials featuring that vendor’s products?

We recently faced that question at ONE/Northwest, and decided that the answer (for us, anyways) was “no.”

It wasn’t a question of whether we like the vendor or their product — we do. It wasn’t a question of whether we feel comfortable recommending the product — we recommend it product when we think its qualities fit the situation. (There are other competing products that we also recommend.) For us, the decision came down to the following considerations:

Would the proposed materials benefit our clients?
We didn’t think they would. Even if the materials were designed to be more “educational” than “marketing-y,” what smart clients would really put much stock in one vendor’s evaluation of their competitive marketplace?

Would the proposed collaboration benefit ONE/Northwest?
We couldn’t see how the proposed collaboration would benefit us. While the materials featuring our organization might have gotten some circulation in nonprofit or small-business technology publications, we didn’t think that kind of obviously-marketing-driven publicity was really valuable to us.

Would the proposed collaboration harm ONE/Northwest?
We didn’t see a great deal of potential harm in the proposed collaboration — after all, we like the vendor/product in question and feel good about recommending their tool. However, a large part of the value of organizations like ONE/Northwest (and our many peers) is that we can offer trusted advice. But in order for us to be trusted, our clients have to believe that we are independent. And that means being very careful about how we let others use our name.

In the end, we responded with a polite “we love your product, but we think we’re going to pass on this opportunity.” We’ll probably offer to give the vendor a brief and carefully-worded endorsement blurb if they’d like to use as a reference.

It also makes me wonder: are technology vendors really the ones who should be providing market research, strategy articles and analysis? Or is this task best left to independent analysists and consultants? We think that independent analysis is far more valuable. No doubt that vendors are knowledgeable, and a smart analyst might do well to interview the leading vendors for a strategy article. But in the end, we think the editorial voice needs to be independent of the vendors in order for it to have credibility.

What do you think? Did we ask the right questions? Come to the right conclusions? Is this an issue you’ve faced in your work? What did you do?

BC Priorities for Environmental Leadership Launches

The practice of state/provincial environmental communities setting common policy priorities is spreading fast. Today, my talented colleagues at ONE/Northwest helped a coalition of leading BC enviros launch Priorities for Environmental Leadership, focusing attention on four key environmental issues in the runup to BC’s May 17 legislative elections.

BC’s four environmental priorities are:

Coordination, cooperation and collaboration

The oft-insightful Dave Pollard usefully taxonomizes coordination, cooperation and collaboration. Good stuff. Here’s the guts:


Coordination
Cooperation
Collaboration
Preconditions for Success (“Must-Haves”)
Shared objectives; Need for more than one person to be involved; Understanding of who needs to do what by when
Shared objectives; Need for more than one person to be involved; Mutual trust and respect; Acknowledgment of mutual benefit of working together
Shared objectives; Sense of urgency and commitment; Dynamic process; Sense of belonging; Open communication; Mutual trust and respect; Complementary, diverse skills and knowledge; Intellectual agility
Enablers (Additional “Nice to Haves”)
Appropriate tools (see below); Problem resolution mechanism
Frequent consultation and knowledge-sharing between participants; Clear role definitions; Appropriate tools (see below)
Right mix of people; Collaboration skills and practice collaborating; Good facilitator(s); Collaborative ‘Four Practices’ mindset and other appropriate tools (see below)
Purpose of Using This Approach
Avoid gaps & overlap in individuals’ assigned work
Obtain mutual benefit by sharing or partitioning work
Achieve collective results that the participants would be incapable of accomplishing working alone
Desired Outcome
Efficiently-achieved results meeting objectives
Same as for Coordination, plus savings in time and cost
Same as for Cooperation, plus innovative, extraordinary, breakthrough results, and collective ‘we did that!‘ accomplishment
Optimal Application
Harmonizing tasks, roles and schedules in simple environments and systems
Solving problems in complicated environments and systems
Enabling the emergence of understanding and realization of shared visions in complex environments and systems
Examples
Project to implement off-the-shelf IT application; Traffic flow regulation
Marriage; Operating a local community-owned utility or grain elevator; Coping with an epidemic or catastrophe
Brainstorming to discover a dramatically better way to do something; Jazz or theatrical improvisation; Co-creation
Appropriate Tools
Project management tools with schedules, roles, critical path (CPM), PERT and GANTT  charts; “who will do what by when” action lists
Systems thinking; Analytical tools (root cause analysis etc.)
Appreciative inquiry; Open Space meeting protocols; Four Practices; Conversations; Stories
Degree of interdependence in designing the effort’s work-products (and need for physical co-location of participants)
Minimal
Considerable
Substantial
Degree of individual latitude in carrying out the agreed-upon design
Minimal
Considerable
Substantial

I’ve always kinda liked…

Bill Bradley. And his recent op-ed in the New York Times, A Party Inverted, reminds me why. He’s smart.

Here’s his big-picture strategic analysis of the differences between Republicans and Democrats.

Big individual donors and large foundations – the Scaife family and Olin foundations, for instance – form the base of the [Republican] pyramid. They finance conservative research centers like the Heritage Foundation, the Cato Institute and the Intercollegiate Studies Institute, entities that make up the second level of the pyramid.

The ideas these organizations develop are then pushed up to the third level of the pyramid – the political level. There, strategists like Karl Rove or Ralph Reed or Ken Mehlman take these new ideas and, through polling, focus groups and careful attention to Democratic attacks, convert them into language that will appeal to the broadest electorate. That language is sometimes in the form of an assault on Democrats and at other times in the form of advocacy for a new policy position. The development process can take years. And then there’s the fourth level of the pyramid: the partisan news media. Conservative commentators and networks spread these finely honed ideas.

At the very top of the pyramid you’ll find the president. Because the pyramid is stable, all you have to do is put a different top on it and it works fine.

So, Bill, what’s it like in Democrat-Land?

To understand how the Democratic Party works, invert the pyramid. Imagine a pyramid balancing precariously on its point, which is the presidential candidate.

Democrats who run for president have to build their own pyramids all by themselves. There is no coherent, larger structure that they can rely on. Unlike Republicans, they don’t simply have to assemble a campaign apparatus – they have to formulate ideas and a vision, too. Many Democratic fundraisers join a campaign only after assessing how well it has done in assembling its pyramid of political, media and idea people.

There is no clearly identifiable funding base for Democratic policy organizations, and in the frantic campaign rush there is no time for patient, long-term development of new ideas or of new ways to sell old ideas. Campaigns don’t start thinking about a Democratic brand until halfway through the election year, by which time winning the daily news cycle takes precedence over building a consistent message. The closest that Democrats get to a brand is a catchy slogan.

He shoots… he scores!