Being an expert comes with traps. The more of an expert you are, the more time you will tend to spend with people who know nothing about your craft. The more senior a creative you become (Art Director, Senior Creative Lead Dude), the more time you will spend in rooms with powerful people who know nothing about creativity. This means the people most interested in you will understand little about your craft, and expect you to work with clients who understand even less. You’d be crazy not to expect to be confused when you are paid the most for your expertise by people who don’t know enough not to squander it.

ht/ Scott Berkun