“So campaigners need to get off the hamster wheel of stunt-poll-presser-postcard-petition. Instead spend the majority of your time gathering raw political intelligence and subjecting it to serious analysis; analysis of who has power, how they got it and how they plan to keep it. Think about not just how many people it will take to make a politician listen – but what sort of people make them nervous and why.
Developing the right theory of change and an accurate power map is the best investment you can make. That’s because, in the end, politics is simply the application of power to policy; only those who understand the former really get to change the latter. ”