I’m working on a fairly big chunk of writing about advocacy campaigns, organizing and strategy. (More on that very soon!) In the meantime, one idea that popped out along the way that didn’t really fit into the main thrust of the piece was the observation that, for many organizations, there’s a deep tension between building an army of passionate followers and being credible with the not-already-converted. One manifestation of this tension, with which we’re all probably familiar, is the organization that is extremely fired up but decisionmakers don’t take them seriously. More common, though, is the organization that is well positioned to be credible, but extremely weak. The creative challenge, I think, is to be both passionate and credible.