Here’s a neat trick that Engagement Organizations can do: because they have solid, integrated website and database systems, they can quickly identify contact records that have missing information, then send out an email blast like this one I just got from Dogwood Initiative:
As you can see, the email includes a personalized URL that takes me directly to a page on the Dogwood website that displays my current contact info from Dogwood’s database, and lets me update it with a single click. The information feeds back directly into the database–no data entry or cumbersome import processes are required, so it’s fast and easy both for me and for the Dogwood team.
Dogwood sends an email like this a couple of times per year. In just a few seconds, their members are able to easily update their contact information. Dogwood reaps the benefits of an up-to-date supporter list and its supporters get the most relevant, personalized information possible. That sounds like a great deal to me!