Saul Alinksy wrote that effective organizers go outside the experience of their opposition whenever possible, while remaining inside the experience of their supporters. The Right’s back-on-their-heels responses to “Farenheit 9/11″ are really showing just how far outside their experience network culture organizing really is.
The latest brilliant tactic from opponents of Michael Moore and “Farenheit 9/11″ is to encourage folks to download pirated copies of the movie. I’m guessing they think this will somehow cut into Moore’s cash flow.
But what I really love here is how their supposed attack on Moore just fuels the viral marketing of the movie. Anybody who would download a camcorder version of the movie isn’t going to pay nine bucks to see it at the cineplex anyway — and is likely to be exactly the kind of disaffected voter we really want to reach with Farenheit 9/11 anyway.
Plus, CNN and other media outlet’s coverage of the “piracy” angle only gives the movie legs through yet another news cycle, which it definitely needs as Spiderman 2 breaks all kinds of box office records this weekend.
And just think: it’s only July 1. The fun is just beginning.
If Michael Moore is really smart, he’ll mail out a few hundred thousand DVDs of “Farenheit 9/11″ to swing or unregistered voters about a week before election day. Might cost a couple million dollars but I’m sure the direct (persuasion) and indirect (media coverage) effects would be well worthwhile. And what better use for some of the film’s profits?