Rick Christ at NPAdvisors.com recently published some research showing that folks who receive email newsletters are more likely to give in response to traditional direct-mail asks. Rick’s experiment is similar to a more comprehsensive study conducted in 2001 by the Stanford University development department showing that, overall, folks who received Stanford’s email newsletter were much more engaged with the institution, financially and otherwise.
These results are not surprising, because anything that makes your members feel more connected to your organization is likely to boost their actual engagement.