Failures in Generalship and the Nonprofit Sector

The thing I am loving most about grad school so far is that it is exposing me to bodies of literature that my former life as a nonprofit sector consultant just didn’t.  (Whether it could have, that’s another story.)  Today, I read Lt. Col. Paul Yingling’s article “A Failure in Generalship,” which resonated for me in unexpected ways.

Yingling’s brief article is a tough look at the reasons why America’s military leaders failed in almost identical ways in both Vietnam and Iraq, despite the nearly thirty years they had to learn and adapt.  He concludes that the reasons are not about individual personalities, but in the systemic ways that we select our generals, and the ways those systems fail to produce generals that are capable of succeeding at important aspects of their jobs.

Here’s a long excerpt that you should read closely.  I’m blown away by how much this analysis is directly relevant to the failures of leadership in social change movements.  I’ve boldfaced some of the best bits.  Hint: every place he writes “generals” you can sub in “social change leaders” and every place he says “war” you can think “social change.”

I wish that the social change sector had the courage to examine itself so honestly and to ask tough systems questions like this.  Of course, it is also true that we lack the systems of accountability that are at least theoretically provided by Congress, so it may be that our challenge is even harder than the military’s.  Food for thought.

The Generals We Need

The most insightful examination of failed generalship comes from J.F.C. Fuller’s “Generalship: Its Diseases and Their Cure.”…  He found three common characteristics in great generals — courage, creative intelligence and physical fitness.

The need for intelligent, creative and courageous general officers is self-evident. An understanding of the larger aspects of war is essential to great generalship. However, a survey of Army three- and four-star generals shows that only 25 percent hold advanced degrees from civilian institutions in the social sciences or humanities. Counterinsurgency theory holds that proficiency in foreign languages is essential to success, yet only one in four of the Army’s senior generals speaks another language. While the physical courage of America’s generals is not in doubt, there is less certainty regarding their moral courage. In almost surreal language, professional military men blame their recent lack of candor on the intimidating management style of their civilian masters. Now that the public is immediately concerned with the crisis in Iraq, some of our generals are finding their voices. They may have waited too long.

Neither the executive branch nor the services themselves are likely to remedy the shortcomings in America’s general officer corps. Indeed, the tendency of the executive branch to seek out mild-mannered team players to serve as senior generals is part of the problem. The services themselves are equally to blame. The system that produces our generals does little to reward creativity and moral courage. Officers rise to flag rank by following remarkably similar career patterns. Senior generals, both active and retired, are the most important figures in determining an officer’s potential for flag rank. The views of subordinates and peers play no role in an officer’s advancement; to move up he must only please his superiors. In a system in which senior officers select for promotion those like themselves, there are powerful incentives for conformity. It is unreasonable to expect that an officer who spends 25 years conforming to institutional expectations will emerge as an innovator in his late forties.

If America desires creative intelligence and moral courage in its general officer corps, it must create a system that rewards these qualities. Congress can create such incentives by exercising its proper oversight function in three areas. First, Congress must change the system for selecting general officers. Second, oversight committees must apply increased scrutiny over generating the necessary means and pursuing appropriate ways for applying America’s military power. Third, the Senate must hold accountable through its confirmation powers those officers who fail to achieve the aims of policy at an acceptable cost in blood and treasure.

To improve the creative intelligence of our generals, Congress must change the officer promotion system in ways that reward adaptation and intellectual achievement. Congress should require the armed services to implement 360-degree evaluations for field-grade and flag officers. Junior officers and noncommissioned officers are often the first to adapt because they bear the brunt of failed tactics most directly. They are also less wed to organizational norms and less influenced by organizational taboos. Junior leaders have valuable insights regarding the effectiveness of their leaders, but the current promotion system excludes these judgments. Incorporating subordinate and peer reviews into promotion decisions for senior leaders would produce officers more willing to adapt to changing circumstances, and less likely to conform to outmoded practices.

Congress should also modify the officer promotion system in ways that reward intellectual achievement. The Senate should examine the education and professional writing of nominees for three- and four-star billets as part of the confirmation process. The Senate would never confirm to the Supreme Court a nominee who had neither been to law school nor written legal opinions. However, it routinely confirms four-star generals who possess neither graduate education in the social sciences or humanities nor the capability to speak a foreign language. Senior general officers must have a vision of what future conflicts will look like and what capabilities the U.S. requires to prevail in those conflicts. They must possess the capability to understand and interact with foreign cultures. A solid record of intellectual achievement and fluency in foreign languages are effective indicators of an officer’s potential for senior leadership.

To reward moral courage in our general officers, Congress must ask hard questions about the means and ways for war as part of its oversight responsibility. Some of the answers will be shocking, which is perhaps why Congress has not asked and the generals have not told. Congress must ask for a candid assessment of the money and manpower required over the next generation to prevail in the Long War. The money required to prevail may place fiscal constraints on popular domestic priorities. The quantity and quality of manpower required may call into question the viability of the all-volunteer military. Congress must re-examine the allocation of existing resources, and demand that procurement priorities reflect the most likely threats we will face. Congress must be equally rigorous in ensuring that the ways of war contribute to conflict termination consistent with the aims of national policy. If our operations produce more enemies than they defeat, no amount of force is sufficient to prevail. Current oversight efforts have proved inadequate, allowing the executive branch, the services and lobbyists to present information that is sometimes incomplete, inaccurate or self-serving. Exercising adequate oversight will require members of Congress to develop the expertise necessary to ask the right questions and display the courage to follow the truth wherever it leads them.

Finally, Congress must enhance accountability by exercising its little-used authority to confirm the retired rank of general officers. By law, Congress must confirm an officer who retires at three- or four-star rank. In the past this requirement has been pro forma in all but a few cases. A general who presides over a massive human rights scandal or a substantial deterioration in security ought to be retired at a lower rank than one who serves with distinction. A general who fails to provide Congress with an accurate and candid assessment of strategic probabilities ought to suffer the same penalty. As matters stand now, a private who loses a rifle suffers far greater consequences than a general who loses a war. By exercising its powers to confirm the retired ranks of general officers, Congress can restore accountability among senior military leaders.

Nonprofit sector turnover rates

According to Nonprofit HR Solutions’ 2011 Nonprofit Employment Trends survey, the 456 nonprofits they surveyed reported an average turnover rate of 13% in 2010.  The US Bureau of Labor Statistics reports that the private sector as a whole had about a 2.9% turnover rate.   Assuming this are not apples-to-oranges numbers, then this seems like a pretty troubling picture of the nonprofit sector’s ability to retain its labor force.  Interesting.

What Seth said…

What Seth Godin just wrote about getting funding in the tech sector could…nay, should!… be recontextualized for the nonprofit sector.  Turns out I only need to change a single word.  With apologies:

The goal isn’t to get money from a VC foundation, just as the goal isn’t to get into Harvard. Those are stepping stones, filters that some successful people have made their way through. If you alter your plans and your approach and your vision in order to grab that imprimatur, understand that it might get in the way of the real point of the exercise, which is to build an organization that makes a difference I don’t care so much how much money you raised, or who you raised it from. I care a lot about who your customers are and why (or if) they’re happy. Groupthink is almost always a sign of trouble, and it’s particularly dangerous when it revolves around what gets funded, and why.

 

How to give to charity anonymously to avoid bacn

My wife’s parents, Jo and Thad, aren’t high-rollers.  But they are generous, regular, mid-level donors to a number of nonprofits (including Groundwire!).  Which is awesome.  But unfortunately, many of these organizations play a bit fast and loose with the principles of permission marketing, and as a result Jo and Thad are barraged with a never-ending stream of email and postal mail fundraising appeals, both from charities they support and ones they’ve never heard of.  As as a “nonprofit communications professional,” I know all of the the reasons for this, but what Jo and Thad know is that they’re overwhelmed by “bacn” (it’s not quite spam).  And so it was that they asked me over dinner the other night:

“Is there some way we can give anonymously to all of these groups so we don’t get on all of their mailing lists?”

After a bit of digging around, I found the Fidelity Charitable Gift Fund, a massive donor-advised fund system run by one of the country’s largest brokerage firms.  (Full disclosure: I’ve been a Fidelity customer for years.)  The basic deal is that you can put money into an account, take an immediate tax deduction, then instruct them to make charitable donations out of the account over time.  Donations can be anonymous or not.  There’s a 1% per year management fee, and you have to put in at least $5000 initially, although you can pay it out very gradually over time.  So, this is a great way to manage giving for anyone who’s giving at least $1000/year or more.

If you are a more occasional giver who wants to give anonymously, then you could consider:

Both of these are reputable charitable giving hubs, and you can give as much or as little as you want, anonymously or not.  The only downside: JustGive takes 3% of each donation, and Network For Good 5%, which can add up quickly.

Paul Loeb on Greg Mortensen and the fetishization of “innovation”

Paul Loeb has just published a nice, thoughtful piece about the Greg Mortensen affair.  I particularly liked the following couple of ‘grafs, because they remind us that our fascination with Mortensen is part of a larger, unhealthy dynamic in which we fetishize “innovation” and “heroes” while ignoring systems approaches and long-term experience.

The arc of Mortenson’s fame also reminds me how much our culture enshrines lone entrepreneurs as the ultimate change agents, while displaying a commensurate disdain for those who’ve long worked in the trenches. We see this in international development, where businesspeople or celebrities receive massive publicity for their glamorous new projects, while groups like Oxfam or CARE that work year after year in local communities are left invisible in the shadows, or presented as dull, bureaucratic, and retrograde in comparison.  We see the same thing with America’s educational debates, where those who talk glibly of solving poverty and inequality with the instant solutions of high stakes testing, charter schools, or eliminating the long-held rights of teachers receive massive attention, while the experiences of those who’ve actually spent 20 or 30 years in the classrooms are disdained and ignored.

Sometimes fresh approaches can shake things up, and Mortenson’s focus on getting Pakistani and Afghan girls enrolled in school may well be one of those transformative ideas. But his books still feed the narrative that the best way to make change is to ignore pretty much anything that anyone else has been doing all along, and to charge ahead with your own Lone Ranger initiatives.

Love me some nonprofit spam

Following is the only-slightly-redacted text of an actual email exchange I just had with a well-intended but utterly clueless environmental activist trying to get the word out about his work.  The original message had about 400 people in the To/CC lines.

From: XXXXXXXX
Sent: Friday, April 22, 2011 8:47 PM
To: Jon Stahl
Subject: RE: XXXXXXXXXXXXXXXXXX

Jon: I have taken you from the list.

Thanks for suggestions, but I like sending to diverse strangers, in the field
of XXXXXX, especially gov people who live in a protected (idea) world. There
is to much time wasted, "talking to the converted".

Actually, I get very few complaints.

Best,
XXXXX
> XXXXXX-
>
> With all respect, we all really need you to stop putting your
> entire address book in the To/CC line of your emails.
>
> It is creating a huge amount of unwanted email, generating a
> "reply all" storm, and it's absolutely terrible online communications
> etiquette.  Please consider starting an email list (e.g. at
> http://npogroups.org or Google Groups) or using a simple email
> broadcasting service like http://mailchimp.com.
>
> Please remove me from your list, too.  Thanks.
>
> cheers,
> jon

Sometimes I wonder why I bother.

Nonprofit website benchmarks study released

Groundwire Website Benchmarks Cover

Download me!

I’m very happy to have pushed the “launch” button on Groundwire’s 2010 Website Benchmarks Study, a first-of-its-kind-so-far-as-I-know report that takes an in-depth look at website statistics and online behaviors of 43 small-to-midsized environmental nonprofits.

There’s a ton of useful information, not only about groups’ “raw” website statistics, but also about how much time and energy groups are investing in their web presence.  Lots to chew on for nonprofits of any size, but I think it’s especially relevant for groups up to about 50 staff.

One thing I’m particularly proud of is the fact that I was able to develop a highly scalable and repeatable methodology for quickly gathering data, using a combination of a simple, open-source Python script (written by my awesome colleague Matt Yoder) for interacting with Google Analytics and a quick-and-dirty online survey instrument.

Dear typical nonprofit: nobody is talking about you online

… or at least that’s my theory.

I think it would be very interesting to take a truly random sample of nonprofits (any ideas on a good methodology?), and do some online research to find out how many of these nonprofits are actually being talked about “organically” online.

My bet: under 10%.

This thought occurred to me because so many social media consultants seem to be saying something to the effect of, “Hey people are talking about you online whether you want them to or not.”  With the implied followup, “So you’d best hire me to help you figure out how to listen and engage.”  I’m not so sure.