Building Bridges

Ryan Ozimek’s piece “Islands and Bridges, the building has begun” is a great hallelujah to the power and importance of integration via open APIs.  It’s clear that PICnet and ONE/Northwest are drinking form the same cup, when Ryan writes:

The power of open source, combined with best of breed proprietary systems with open APIs give organizations the power they need combined with a price point they’re more likely to afford.

Which leads us back to the islands and bridges. The winning solutions at the end of this year won’t be those that try to pack as much under the hood as possible, but rather those that are most flexible and connect most effectively with other systems.

In short, the non-profit sector’s needs demand more choice, and that’s just what open source and open APIs can do.

Amen!

We’re attempting very similar bridge-building work between Salesforce.com and Plone, and we’re looking forward to (finally) releasing our SalesforceConnector for Plone in the next few weeks.  (Got to get through some server migration work first!)

I can’t wait to discuss all of this great integration work at Aspiration’s Nonprofit Software Development Summit in a few weeks. 

Reading the tea leaves

Yesterday’s big nonprofit technology news was Convio’s acquisition of GetActive, which combines two of the largest players in the big-client integrated CMS/CRM market.

The players aren’t really talking about the underlying motivations behind the deal, so it’s pretty easy to read whatever you want into the tea leaves. That said…

As I’ve written before, I believe that the tide is running against big, monolithic applications that do everything for everyone, and that in the future we’ll see a larger ecosystem of lighter-weight applications that do a couple of things well, are easy to extend and, most importantly, assume they need to talk to each other.

For this reason, among others, I’ve signed the Integration Proclamation, which calls on our entire sector to engage in the conversations needed to drive that future ahead.

There’s also some good discussion over on Michael Silberman’s blog. If you’re interested in seeing more tools that play well together, rather than fewer, larger “one size fits most” vendors, then I encourage you to sign it as well.

Ideas for Fun, Green Software “Widgets”

David Hsu brainstorms up some great ideas for green software mini-applications (now commonly called “widgets”).

My favorite is actually his first, a paper calculator:

Paper calculator: [I'd like] A nice little toolbar application that tells me how many pages I’ve printed today, this week, this month and this year. If someone could combine this with this useful web-based calculator from EPA and Environmental Defense, then I could get a running tally of the environmental impacts of my printing decisions, and perhaps I would think twice about how much I print.

Simple, self-contained, and provides direct feedback to change your behavior.

I also really like idea #3, “food advisory”:

Food advisory: Again, it would be nice to know what the environmental impacts of my eating decisions are. In the same handy way that the Monterey Bay Aquarium has developed a nice pocket-sized guide to sustainable seafood, it would be nice to have this as a more extensive cell phone service in the same way that Google has made product pricing, weather, and movie information available as a free SMS service. This would, of course, require someone to keep a database of food’s environmental impacts. Or, can someone tell me, does such a thing already exist?

Proclaim: Integrate!

My colleagues and I from ONE/Northwest recently signed onto the Integration Proclamation, a first step towards encouraging funders, software developers and those of us who work with them to invest resources in making tools that play together better.

If you agree that social change activists need tools that assume they’re part of a larger picture, not a world unto themselves, then take 30 seconds and sign

It’s a first step, not a solution.  But solutions start with attention.

Me Pundit Not So Great.

Apparently, I was only a moderately-good nonprofit technology pundit in 2006. Jason’s keeping score.

On the plus side, at least I made falsifiable predictions, unlike many of my peers. ;-)

Jon Stahl, ONE/Northwest
“The Web 2.0 bubble will burst”
Ruling: Since “Web 2.0″ has been famously impossible to define, this is a tough one to score. On the one hand, cognoscenti are pretty sick of hearing about it, and that’s bubble-bursty. On the other hand, despite some deflation, the hype of web 2.0 tools and tactics got air from the election cycle (thank you, George Allen) and never truly imploded. It’s not a bad prediction for ’07 … nothing like hitting the cover of Time to ossify a trend in its tracks. -1
“This will be the year of of open-source content management systems.”
Ruling: They’re penetrating far and wide. 2
TOTAL SCORE

Has “Web 2.0″ Jumped The Shark?

Jonathan Peizer offers up some skepticism about Time Magazine’s designation of “you” as Person Of The Year:

I am just not ready to give into a rose-colored panacea that seemingly lulls me into a false sense of who is in charge and the life-changing benefits of a “thing”. Just because a new form of interactive, networked and seemingly grass-roots technology is introduced, we must not forget that however easy, cool and innovative it seems, it is still only a process. Who controls the discussion and subsequent actions using any technology [process] is a separate issue. When the world actually becomes a better place for most people, by a measurable factor, and our control of the Information Age is identified as a significant contributor that helped people make better life decisions — for themselves, their communities and the planet — then i’ll be a true believer.

To my mind individual control of the Information Age is justifiable as the “It” thing of the year if it results in the technological equivalent of a polio vaccine – something that makes the world a better place — YouTube, Myspace and the ability to better find, post and distribute stupid pet tricks video clips doesn’t quite cut it — although outing what stupid politicians say on the campaign trail to insure they don’t get elected to do further damage is certainly a step in the right direction.

I find myself agreeing wholeheartedly.  Thanks, Jonathan, for voicing this skepticism so eloquently.  If you’re a “progressive techie” who hasn’t yet read Jerry Mander’s “In The Absence of the Sacred,” you should treat yourself to an early Christmas present.

“Web 2.0″ is way oversold.  I think we’ll look back on this as something of a “jump the shark” moment.

Four Observations About Using MySpace For Politics

Joshua Levy has a nice post at Personal Democracy Forum on using MySpace (and other social networking environments) for advocacy & political campaigns.

Nothing radically new here, but it’s a good, concise restatement of the obvious:

  1. You have to go where the people you want to reach are already at. (Organizing 101 here, folks. Sadly, this is something that I often see advocacy organizations forgetting!)
  2. If you want people to spread your message, you have to let them take control and make it their own. (Organizing 101 strikes again!)
  3. MySpace isn’t a good place to fundraise.
  4. It’s much harder to do local, place-based organizing on placeless, wide-scale social networking sites. So far, the most successful social networking advocacy campaigns have been about “wide, blunt” national or international issues.

The bottom line:

… a MySpace profile is not a replacement for a campaign’s homepage. Instead, it is meant to be part of a participatory ecosystem that campaigns must set up…. MySpace profiles are the equivalent to canvassing on the street or in a mall; they are part of a larger outreach effort. Just as it’s a mistake to think that the web will itself replace other media, it’s also a mistake to think that MySpace or Facebook profiles are simply lazy or trendy ways of gaining an online footprint.

(Hat tip to Marty.)

Ethan Zuckerman Review’s Cass Sunstein’s “Infotopia”

Ethan Zuckerman (who probably doesn’t remember me following along two years behind him at Williams) has a nice review of Cass Sunstein’s new book “Infotopia.”  I’m adding it to my reading list.

Sunstein is still concerned with the formation of ideological cocoons. In his new book, Infotopia, he’s become a cyber-enthusiast to an extent that would have been hard to imagine a few years ago. Specifically, he’s excited about the ways new online tools make it possible for groups of people to assemble information and accumulate knowledge. He’s become a devotee of Friedrich Hayek, the Austrian economist who saw markets, first and foremost, as a way to aggregate information held by a large group of people. There’s ample evidence that Hayek was right in an examination of the failure of planned economies – smart men sitting in a room do a far worse job of setting the price of copper ore or bread than the collected actions of thousands of consumers, iterated over time.

Deliberation vs. distributed information aggregation.  Fascinating.  Sunstein’s a strong supporter of the latter.  I’ll close by stealing Ethan’s closing paragraphs.

Whether or not I agree with all of Sunstein’s conclusions, his quest for systems that aggregate knowledge across networks is an exciting way to look at the contemporary Internet. A large number of the most interesting projects taking place on the Internet use strategies to aggregate information from multiple users to create new knowledge - this is the magic behind Google’s PageRank algorithm, Digg’s headlines and Amazon’s collaborative filtering recommendations. Analyzing these systems in terms of their effectiveness in getting people to reveal hidden knowledge is, in my opinion, an excellent framework for evaluation. (I’m very interested, for instance, in thinking through how the folksonomy and taxonomy systems David Weinberger is exploring in his forthcoming “Everything Is Miscellaneous” use different mechanisms to assemble information from different actors to organize information.)

It’s also useful to confront Sunstein’s fear of information cocoons again, five years later. Sunstein’s examples of cocooning are interpersonal ones in this book, governments and firms that manage themselves in ways to avoid confronting uncomfortable truths, as opposed to individuals burying themselves in sympathetic media. But media cocooning is a problem for individuals as well, consumers of online and offline media. I suspect it’s possible to use some of the Hayekian thinking about collecting diverse information to create media aggregators capable of breaking cocoons and exposing people to views and perspectives they might otherwise have missed.


Ronald McHummer: nice viral activism

The crew at Environmental Working Group have baked up a simple, clever interactive viral action campaign:

http://www.ronaldmchummer.com

It lets you make custom “Golden Arches” signs, like so:





And you can vote on your favorites!

And you can write a letter to McDonald’s asking them to stop giving away Hummers in their Happy Meals!

Nicely done, EWG!

Organizing Matters More Than Blogging

Mark Schmitt offers a realistic asssesment of the significance of bloggers in Ned Lamont’s thriving primary challenge to Joe-menutm Lieberman in Connecticut.  

Can we please put to rest the idea that Ned Lamont’s challenge to Senator Lieberman is a product of, or a wholly-owned subsidiary of, that thing called “the netroots.” (Without, in so doing, disparaging or minimizing the netroots themselves.)

Instead of crediting “Markos and his loyal minions,” Schimitt cites

Decades of statewide progressive organizing in the state. Lamont’s campaign manager is no blogger, but Tom Swan, who left his job as head of the Connecticut Citizen Action Group (CCAG) to run the campaign. According to one of the Connecticut blogs I mentioned above, much of the CCAG staff has also quit or taken a leave to help Lamont. CCAG got its start before even Al Gore had heard of the Internet, in the same year that Lieberman won his first primary – 1970 - and from the same impulses that created the reformist/anti-war Caucus of Connecticut Democrats in which Lieberman was active.

CCAG has had its ups and downs over the decades, but it is one of a very few multi-issue progressive groups of that era to have survived. A related group, the Legislative Electoral Action Program (LEAP) was very successful at getting progressives elected to the state legislature, many of whom are still there. CCAG has had a very successful last couple of years, most notably in winning passage of the state’s public financing law for campaigns, the first such “clean money” law to be passed through a legislature rather than by voter initiative. It takes a lot of skill and political savvy to get a legislature to back a proposal with low political salience that most politicians view as a threat. (That is, they would like to bury it and expect they can get away with it.) The Lamont campaign is coming off the energy and lessons learned of that victory.

You could imagine a challenge like Lamont’s emerging without the “netroots,” although they certainly drive a lot of the enthusiasm. You couldn’t imagine it without politically savvy, experienced organizers like Swan, with a base in a long-term, multi-issue progressive coalition that has allies and experience and understands the state. And anyone thinking about how to build structures and parties that can win elections against Republicans needs to understand this as well.

Schmitt also points out that Lieberman has run one of the worst campaigns of the year, again nothing to do with bloggers, before concluding:

So let’s credit the netroots for what they do well – generate enthusiasm, force the big questions onto the agenda, generate a new definition of what it means to be a Democrat. But by themselves they can’t create a viable candidacy or bring down a popular three-term incumbent. Only organizing and the incumbent’s own mistakes can do that.

Protecting the Internet – This is Important

The basic functioning of the Internet is facing a pretty serious legislative threat from Congress, and there’s a new nonpartisan coalition forming to fight to protect “net neutrality,” which is one of the bedrock principles that has alllowed the Internet to become the free and open ecosystem that we want to see it remain. For a two-minute video introduction to this important issue, check out Public Knowledge.

Random thoughts

Technology doesn’t exist in a vaccuum. It is intimately connected to the real-world organizing you’re doing, and must inform it and be informed by it.

You can’t organize unless you know who you’re trying to organize, who your targets are, and how you can influence them.

We need better processes for thinking holistically about modern organizing — including both offline and online elements.

When…

… will well-meaning activists figure out that a half-megabyte PDF file is not the most effective format for an emailed event invitation?

I’m just saying.

Now for the constructive part: it’s better to send a highly compressed JPEG in the body of the message.  And even better to send legible text and/or HTML.

How To Raise Money With Email

My pal, Web of Change diva and online fundraiser extraordinaire Madeleine Stanionis’  book is finally out! In it she shares all of the wisdom she’s accmulated helping big nonprofits raise millions of dollars online via timely, well-written and well-designed email appeals.  I can’t wait to get my mitts on a copy — it’s sure to be packed full of smart advice from one of the smartest 21st-century fundraisers on the planet. Looks like Michael Stein agrees.

New voter databases should open opportunity for grassroots activist groups

As the Seattle PI reports, Washington State is about to launch its new, federally-mandated, statewide voter registration file. This is good news for grassroots activist groups who might want to “enhance” their membership databases with information from voter registration files in order to do a better job of encouraging their members to get out and vote.

The creation of uniform statewide voter registration files is one of the few bits of good news to come out of the Help America Vote Act (HAVA), which otherwise seemed to be mainly about helping Republicans steal elections by funding inseucre electronic voting machines for many states. (But that’s another story, I suppose.)

I’m hopeful that these new voter files will make it far easier and cheaper for lots of different groups to use voter file information. For example, imagine being able to enter a person into your membership database, and immediately learn whether or not that person is a frequent voter — so you can figure out whether it is worth the time and effort to phonebank them at election time.

I’m also hopeful that this development will help break the strangehold that a few private data companies have managed to establish on statewide voter file information, which previously had to be patched together from a mishmash of often-low-quality county records.

Post-Mortem On A Failed “Open-Source” Campaign

Micah Sifry offers a lengthy post-mortem on the spectacularly unsuccessful “open-source” campaign of Andrew Rasiej for NYC Public Advocate. It’s a long article, but worth reading its entirety. Down near the bottom, two learnings jumped out at me as particularly important lessons for would-be cutting edge campaigners.

Tech “community” a fiction? Another one of the unconventional premises of our campaign was the idea that young, “wired” individuals who work and play in the new technology economy would rally to support one of their own, a candidate who “gets it” — that is, who demonstrably understands the power and potential of networks and transparency in politics. Indeed, we started with lots of support and good will from key Internet organizers from the Dean, Clark, Kerry and Kucinich 2004 presidential campaigns along with “A-list” technology opinion-shapers like Doc Searls and David Weinberger….

But the fabled tech community turned out to be mostly a fable when it came to actually embracing Andrew’s campaign and setting aside time to spread its message. Yes, about 100 local and national bloggers linked to the campaign. But few made an extended commitment to pitch in. To give one telling example, when I asked a core group of about 30 tech supporters to help us “kick the tires” on our WeFixNYC.com site by sending in a picture of a pothole before we announced the project to the public, at most 3 or 4 responded.

I chalk up our difficulty in mobilizing techies to several factors: 1) the number-two office in NYC is just not of great interest to techies, no matter how innovative the campaign tactics or message; 2) techies are predominantly political independents, or libertarians, and thus hard to mobilize in a Democratic primary context; 3) techies are focused on work, making money, and, for all their complaining about politics, a relatively immature political grouping (compared, to say, Old Media moguls in Hollywood). And unlike some cities where political bloggers play an important role in local affairs (take Portland, Oregon), in New York there is no hive of vibrant conversation about local politics….

Viral campaigns are hard to do in a low attention environment. We made several attempts at engaging our supporters and interested visitors to our website in a conversation that we hoped they would help spread. First, and throughout the campaign, we asked people to share their ideas for how to make New York City a better place. As email messages came in through our online suggestion box, we picked out the interesting ones and wrote back to the senders, thanking them for their ideas and asking for their permission to post them on our blog. Then I wrote up a blog post, adding some comments in the voice of the campaign, and urging others to join in. At one or two points in the campaign, we e-mailed our whole list asking them to help develop a list of “21 ideas for 21st century NYC” But we got very few responses. Yes, a few of the people who we listened to in this manner became campaign supporters, making a contribution or offering to volunteer. But not enough to become a self-sustaining hub of activity. (Overall, we got about 160 comments on a total of 150 blog posts between April and September, a sign of little community involvement.)

Likewise, we envisioned our videoblog as having a viral potential, especially the humorous “Where is Betsy?” posts that we did, attempting to track the current Public Advocate and demonstrate how inaccessible she is to the public she is supposed to serve. But again, apart from some decent press coverage, this “meme” didn’t spread. Since every one of our “techie” gimmicks also functioned as a press hook, the time we spent coming up with them was not wasted. But our larger hope that these would help spread our message and build our grass-roots base was for nought. Again, the general lack of public interest in the Public Advocate’s office deadened these possibilities.

It took us a long time to implement a “tell-a-friend” feature on our website that we thought would have viral potential. We wanted a way for strong supporters to not only forward a simple message to their friends, but for them to also be able to track their friends’ responses and to see their own impact on growing our network…. We deployed this tool late in the campaign, and about fifty people (a little over 1% of our list at that point) used it to invite additional people to join.

Update: My friend Gregory Heller, NYC activitst techie, also has some good thoughts about the Rasiej campaign from a much closer vantage point.

Insider perspective on the Groundspring/Network For Good merger

Former Groundspring employee Jeff Reifman offesr some insight on the Groundspring/Network for Good merger:

While the merger with Network for Good seems to address the stability risk for Groundspring customers, Drummond of Tides emailed me today that “We are barely squeaking by, as you know, and the merger doesn’t change that.” This was in regards to the fact that Groundspring did not pay a severance to the employees that it downsized, including me. For me, I have ongoing concerns about the fungible ethical rules at Tides and Groundspring – and can only hope the NFG management will clean some of this up. With three Tides board members coming over, it’s not really likely though.

The Horse Whisperer: or, how blogs drive mainstream media coverage

If you’re trying to understand how blogs influence the mainstream media, here’s a case study that you can really wrap your brain around.

My friend David “Goldy” Goldstein, who writes probably the best liberal blog in Washington state, broke a big piece of the post-Katrina story — how FEMA Director Mike Brown’s previous employement record was… well, a bit spotty.

David recounts how his story leapt from a “small” blog to national blogs and thence to major media outlets in 48 hours.

Truth is, I didn�t really even know what I had. I rarely cross-post to Daily Kos, but since this was a national issue, and I was angry, I thought, what the hell. My original headline was a profane rant, and the first few comments insisted that this was too important a diary to be lost due to a non-descriptive headline. I followed their advice, changed the headline, went to bed� and awoke the next morning to find the story featured on Kos, and the traffic flooding in. Then the calls and emails from the MSM started coming, and I knew we were going to move headlines.

So if any of you out there believe that you cannot make a difference, let this be lesson to the contrary. A single email from a horse breeder to the proprietor of an oddly named local blog provided the angle the MSM needed to expose the Bush administration cronyism that doomed thousands of Katrina�s victims to a week of unimaginable � and unnecessary � suffering, and which may have condemned thousands of others to an untimely death.