A key question

Here’s a question that’s been on my mind lately:

The antiwar movement has done a great job of using the Internet to mobilize activism around a “high-salience” issue — i.e. the story that is at the top of the news every day for months.

Extensive research has shown that the environmental movement — and most other social justice movements — are “low-salience.” That is, they aren’t at the top of most folks’ list of important issues, even though people are generally sympathetic/supportive.

The question is: what, if anything, can organizers working on low-salience issues (e.g. the environment) learn about online activism from folks working on high-salience issues (e.g. peace)?