Don’t Think of an Elephant!

For those who didn’t want to wade through [George Lakoff’s](http://www.rockridgeinstitute.org) Moral Politics (kinda long and somewhat repetitive), he’s repackaged a bunch of his incredibly important insights about political language and “framing” into a new, short, action-oriented book called Amazon.com: Don’t Think of an Elephant: Know Your Values and Frame the Debate–The Essential Guide for Progressives.

Do yourself a favor: go buy it.

There’s tons more on Lakoff online. Particularly interesting of late is blog that [follows the “Language of Politics” class](http://www.zephoria.org/lakoff/) he’s currently teaching at Berkeley.

One thought on “Don’t Think of an Elephant!”

  1. I just finished reading this, and my first instinct was to buy 10 copies for every activist I know. It’s only $10, you can read it in a day or two, you will be a better agent of change after you read it. I can’t recommend it highly enough.

    I collected some links to different articles of his on my blog.

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