… the leader of a successful, social-mission business to be a bit smarter than this:
For seven years, Mr. Mackey had an online alter ego.
Using the pseudonym Rahodeb â€” a variation of Deborah, his wifeâ€™s name â€” Mr. Mackey typed out more than 1,100 entries on Yahoo Financeâ€™s bulletin board over a seven-year period, championing his companyâ€™s stock and occasionally blasting a rival, Wild Oats Markets.
Sigh. A sad commentary on the state of our culture.