In the ongoing quest for solid, low-cost email broadcasting that has strong integration with Salesforce.com, I have had an eye on MailChimp, which offers a really slick, low-cost email blasting service that we had hoped could become a low-end replacement for Vertical Response, which has somewhat limited capabilities in its Salesforce integration.
MailChimp has a very slick email broadcasting system, and a very aggressive price point. They claim to have a Salesforce integration, and so I logged in today and played around with a bit.
While much of the tool is really solid, the Salesforce integration is so rudimentary that it is actually completely, totally useless to us and our clients. 🙁
MailChimp can only import ALL of the contacts from your Salesforce account — no support for campaigns, reports, or getting any kind of targeted subset of your contacts. That’s bad, but I had somewhat expected it.
What’s worse is that MailChimp can ONLY import the following fields from Salesforce:
- salesforce ID
That’s it. No custom fields. Zilch. I confirmed this with their tech support, who were very helpful.
Unfortunately, a Salesforce integration this limited is essentially useless for any serious organizational use. Very disappointing.
The only glimmer of hope is that the tech support person told me the Salesforce integration is scheduled for an overhaul in early 2010, but didn’t have any details on the substance. So we will have to keep on waiting.
Bottom line: I had been hoping that we could recommend MailChimp as a solid, low-end, integrated-with-Salesforce email broadcasting solution. But unfortunately the answer is, “Nope, not yet.”