“Make Tools Simple and Ubiquitous Or They Won’t Be Used”

More wisdom from Dave Pollard:

In
studying the use (and non-use, and mis-use) of various tools, I’ve come
to the realization that some pretty simple rules govern whether, and how,
communication tools are used:

  1. A tool has to be both simple (intuitive to learn, comfortable and versatile to use) and ubiquitous (everyone needs to have access to it) before it will be extensively used.
  2. Most people are looking for just enough tools to manage both 1-to-1 and
    group communications, and both synchronous (real-time) and asynchronous
    communications. The fewer the better as long as they cover those bases.
  3. Most people will tolerate more than one tool in a category if and
    only if each offers unique and important functionality that is absent
    in the others.
  4. Comfort with and access to various communication tools varies
    between generations, and with it their propensity to use certain tools.