Obama starts a grassroots lobbying group via DNC

It will be very, very interesting to see how Obama’s new “Organizing For America” effort, run through the DNC, plays out.

The new group, called Organizing for America, will be a “special project” of the Democratic National Committee,
according to Obama transition spokesman Ben LaBolt, and it appears to
be the primary vehicle for issue advocacy for Obama’s agenda. It will
also be the keeper of Obama’s e-mail list, which has 13 million

The DNC has not exactly been a hotbed of authentic grassroots organizing, but perhaps Obama can transform it.

In addition, I wonder whether this new effort will push independent progressive groups like MoveOn to the sidelines or starve them for resources/attention.