Very Clever

WWF Canada have commissioned this very clever billboard, which casts a shadow on itself that creates a shadow-animation of rising waves, to dramatize the reality of climate change.

Obligatory YouTube video, which is itself a very smart way to get more mileage out of the stunt.  (Although with only ~21,000 views so far, YouTube is hardly reaching as many eyeballs as the billboard itself probably is.)

One thought on “Very Clever”

  1. That’s the coolest billboard I’ve ever seen. The video will be there long after the billboard has gone too. Its around 44,000 now. You also get the concept better with the time lapse and I’m not sure how many people would actually ‘get it’ when they are driving past on a freeway

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